Abstract
With WebClipping.com, you’ll know if you, your products or services are mentioned anywhere on the Internet. We’ve already delivered over 165 million clips to our clients, which include Fortune 500 businesses, leading-edge technology companies and some of the world’s largest PR firms. We provide relevant, timely and accurate information about you or your company’s mention in the online press; competitors’ activities; potential acquisitions or mergers; consumers’ views - positive and negative - about your company and products; copyright or trademark abuse; grumblings from unhappy employees or customers; false or misleading product claims or even innovative new uses for your products. Internet monitoring and intelligence gathering is both art and science. Nobody knows this better than WebClipping.com. We created the specialty and are widely considered the industry leader. We’ve invented technology to devise highly specialized, proprietary intelligent software agents. This enables us to provide broader, deeper, more accurate searches as well as easily accessible reporting formats in which all vital information is readily visible, and duplicate clips and dead links are eliminated.
Market need
Critical information about an organization or its products can appear anywhere on the Internet. This information, either accurate or inaccurate can influence the public in numerous and unexpected ways. Monitoring what is being said in cyberspace has become a necessary task for ensuring the stability of a company’s reputation. Professionals have used our services to monitor company reputation, track market opinion, correct misinformation, and improve customer service.
Complete Coverage
Other companies may claim to have the most comprehensive coverage of the Internet. Webclipping actually does, and proves it to our clients daily. The largest of our competitors only covers 25% of the content that we do. Our basic service monitors and locates mentions from over 20,000 online news sources, 63,000 Usenet new groups, 90 live streaming newswires, and 1.5 billion web pages EVERY DAY. Our proprietary technology filters content, eliminates duplicates and verifies every reference before being delivered to clients in our advanced clip management database. Recently we introduced a new filtering and redundancy checking algorithm that is the most accurate in the industry.
Search Strings
Deciding exactly what to look for on the Internet can be one of the most difficult parts of the process. Our specially trained account executives work closely with each client to determine specific goals, areas of interest, and intended use of results. The result of this consultative process is the creation of customized “filters” designed to retrieve the desired results. Our filters are in the form of a Boolean expression. For example we might choose to search for “(Disneyland OR Disney) AND (family OR families) AND (vacation) NOT (Euro Disney)”
Delivery to subscribers
When our searches turn up new mentions, we notify you by email. You can access results, which are updated daily and stored in your personal password-protected database, anytime day or night. Results are compiled using WebClipping.com Smart Abstract™ technology. This proprietary software tells you where and when the clip was found and shows you an abstract containing the mention in context, so you can judge its importance. It also gives you a direct link to the original source so you can view the entire document. Access is available to an unlimited number of users at your company. Unlike other services, we never charge per “seat” or per user.
Clip Database
The Webclipping service is significantly more than just a “clipping service”. Our powerful database allows for advanced clip organization and knowledge management. Every account includes this powerful feature. Unlike other services, we will allow storage of an UNLIMITED number of clips in a client’s database. This system show graphs of activity, comparisons between filters, and various strategic reports. Additionally, clients may create folders, annotate and rate clips, view the original website, and email clips or complete folders to clients.
Pricing
Unlike traditional press clipping services, we charge a comprehensive monthly fee, not a per-clip fee. This means you get unlimited clips, all double checked for accuracy and relevance, and unlimited storage for a single low monthly cost. Agencies with multiple clients may be eligible for special rates for WebClipping services. Additional information is available on request.
Customization
Our services are continuously evolving. We have the capability - and the willingness - to expand our search universe in response to our clients’ needs. To keep you on top of the news that’s important to you, we are constantly adding to the list of search engines, publications and other sources that we access
Corporate Applications
Webclipping was originally designed to be an online news clipping service for public relations departments for reputation management on the Internet. WebClipping is also often used by corporations for market research, investor relations, intellectual property management, industry researchh and competitive intelligence. You may find more detailed explanations of other uses for our service under the “Applications” section of this website.
Client Relations
WebClipping.com is a proven media company whose management and staff have extensive backgrounds in corporate communications and public relations. We take our responsibilities to our clients very seriously. Beyond providing comprehensive search capabilities and accurate, time-saving reporting, we strive to offer superior customer service. Our account executives walk you through the whole process. We help you refine your search parameters to boost your success rates and ensure that you get a complete picture of what’s being circulated about you, your company or products, or other items of interest to you. When appropriate, we can assist you in tailoring your searches to suit specific events or competitive developments. If you ever have questions or need help, we are always available via phone, fax or email.
