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Clipping Service
Intelligence is key to building and strengthening a company’s online strategy. Our goal is to work in harmony with clients to develop optimum policy approaches that will empower them with the key information they need to realize their company’s goals and recognize crucial opportunities. While our service provides the most thorough and accurate press clipping of online content available, the complete WebClipping.com service involves significantly more than just collecting press clippings. You’ll find our personality driven service refreshing.
We have broken down our process into six steps that maximize the value of the services delivered to our clients:
Assignment of an Account Manager
As the experts in Internet monitoring, our goal is to work with our clients to develop results that best fit their requirements. Each new client is assigned a dedicated account manager who works closely with them to understand their goals, potential issues and the best possible online strategy. This account manager will serve as a single point of contact for the client throughout the life of the project. We have found that this first step best ensures that individual clients are given the attention that is unique to our superlative process.
Definition of Project and Creation of Strategic Plan
The Internet is a constantly evolving and growing body of information, and this can oftentimes be overwhelming if your goal is to isolate the specific content that meets your particular goals. Your personal account manager will start the process by discussing your project with you. Your expectations, goals, reporting requirements, the type of information needed, the time span of the project, and any required resources will all be reviewed. Once a client’s goals are fully understood, a strategic plan is then developed and presented. This plan will outline, in detail, current needs, goals, and suggested tactics. Additionally, we will always work with clients to modify the plan as necessary throughout the life of the project.
Development of Data Streams and Content Filters
At Webclipping.com, we have designed the most advanced search profile criteria in the industry. Information streams into our sophisticated artificial intelligence driven filter from several different data streams⎯the online publication stream alone contains over 12 million pages of content every day! (See the coverage section for a current list.) Taking into account the client’s requirements defined in the strategic plan, we will suggest appropriate combinations of data streams and filters on those streams, and each project for a client may have several unique filters for each of our data streams. The actual structure of a filter can be quite sophisticated. We use a “complete Boolean logic” system, which enables us to define filters using any combination of “AND,” “OR,” or “NOT.” The system of attaching filters onto incoming data allows us to best capture critical information for each client. Additionally, we will add URLs of websites in order to assist the client to achieve their goals.
Streaming, Filtering, and Collection of Relevant Content
After filters have been defined the gathering of content begins. Data streams into our sophisticated artificial intelligence pattern matching system from thousands of online sources. Some of these sources feed us data in real time throughout the day, while others are updated once daily. Every single piece of incoming data is checked against the client’s defined filters to see if it matches. Any information (articles, news wires, messages, etc.) that matches a clients specific filter is immediately stored in an individual database allocated for that particular project and is available for viewing instantly.
Advanced Reporting and Knowledge Management
WebClipping.com was the first online monitoring company to introduce an interactive online-knowledge management system. We have developed a very sophisticated reporting and management toolset that is available to clients anywhere in the world, 24 hours a day. Our system contains numerous summaries, graphs, easy access to abstracts, links to original content, analysis tools, a rating system, a folder and organization system, and many other useful features. No special software is required, only an Internet connection and a standard browser.
Professional Analysis
While the majority of our clients are more than happy with our advanced reporting system, some request a more detailed analysis. Our team contains designated researches who are experts in analyzing data and providing valuable insight. We can provide many different levels of custom analysis, everything from a simple one-page summary to an entire industry review. There is generally an additional charge for this advanced analysis, however clients will find that the value received more than justifies the cost.
