Massive Internet Presence Profile
The Internet is a vast database with millions upon millions of webpages. Truly measuring your brand’s reach includes more than just looking at traditional “news.” Whether in print or online, “traditional news” now constitutes only a fraction of the content that influences public opinion. The average person is just as likely to read about your brand on a random web source as they are on a “traditional news” site.
The Massive Internet Presence Profile (MIPP) is a “snapshot” of your brand’s presence on the Internet. We are able to fetch up to 10,000,000 pages that mention your brand in a single sweep. From this massive body of content, we then calculate a variety of useful analysis and statistics. We look at key phrases, competing brand correlation, the mention of specific people or celebrities, the geographical location of websites, and more. We have a detailed conversation with the client to define their needs and the scope of the analysis, and each client’s report will be custom tailored to their specific project definition. The result is a short, easy to read, PDF file delivered via e-mail that summarizes your brands presence on the Internet.
